I recall landing my very first big gig – leading a significant project at one of those Fortune 500 behemoths. Oh man, the thrill of it! I was on cloud nine, having meetings in skyscrapers and whatnot. But soon after the celebration dinners and the congratulatory pats on the back, a stark realization struck me. The euphoria of “making it” was incredibly short-lived. Why? Because deep down, that hunger, that insatiable appetite for achieving more, didn’t vanish. Hell, it grew even stronger!

Now, if you’re anything like me, you’ve probably felt that same damn hunger. Not for a sandwich (though, damn, sandwiches are good) but for more. More growth, more challenges, more of that sweet taste of victory. And it doesn’t really matter if you’re fresh out of college, starting your own gig, or smack in the middle of your professional journey. That craving is pretty much the universal tune our hearts dance to. The question is, are you just humming along or are you making that melody soar? Let me tell you, there’s nothing more invigorating than setting your sights on the next peak, especially when you’ve just scaled one.

But before we dive in, I gotta say, this ain’t your run-of-the-mill, cookie-cutter “how to be successful” kinda chat. Nah, my friend. This is a guide on how not to get full on success. Because, believe it or not, once you get a taste of it, there’s a bizarre temptation to just… stop. To rest on your laurels. And that, pals, is where the slippery slope begins.

Today, we’re dissecting this wild phenomenon and equipping you with the mindset and tools to keep that hunger alive and kicking. Because, in this game, the moment you think you’ve feasted enough is the exact moment you start starving. Ironical, huh? Well, let’s unpack this, shall we?

The Perils of the Plateau

There’s a sneaky little place in the world of success, and it’s called the plateau. Sounds harmless, right? Almost serene? Like somewhere you’d love to chill for a while? Well, in reality, this bad boy is as enticing as a mirage in the desert, tempting you to settle, urging you to get comfortable. But here’s the scoop: nothing ever grows on a plateau.

“Good enough” and its pitfalls.

Let’s get this straight. “Good enough” is a freaking trap. Yep, you heard me. It’s like that comfy old couch you’ve had for years, filled with nostalgia and comfort. But the more you sink into it, the harder it gets to rise and chase your dreams.

“Good enough” is the lullaby that’ll put your aspirations to sleep. It’s what happens when you trade in your dreams for complacency. It whispers, “Hey, you’ve done enough. Chill out. Put your feet up.” But here’s the tea: “good enough” is often the enemy of “damn right amazing.”

Vinyl: A lesson in resurgence.

So, what’s with vinyl records making a big comeback? I mean, we’re living in the digital age, baby! But there’s a lesson in there for all of us. Just when vinyl was written off, when it had hit its so-called plateau, it made a killer comeback. It’s a testament to the power of reinvention, resilience, and never settling for the status quo.

Just like vinyl, you’ve got to be willing to make a comeback, even when the odds are stacked against you. Even when you think you’ve hit your peak, there’s always a new horizon, a new challenge, and a fresh perspective waiting to be explored.


Oh, mediocrity. That sly devil that creeps up on you, making you believe you’re doing okay, when in reality, you’re just skating by. But here’s a little secret: you’re not meant to just skate by. You’re meant to soar, to push boundaries, to shatter glass ceilings.

Recognize the signs of mediocrity: the complacent routines, the lack of fire in your belly, the reluctance to try something new. It’s when you’re okay with being just okay. And, sweet Moses, that’s a dangerous place to be.

Being on the plateau, while cozy, is essentially a comfort zone wrapped in golden chains. But it’s still a chain, holding you back from what you could truly become. Don’t be seduced by the siren song of mediocrity. Challenge it. Rise above it. And never, ever settle.

The Art of Being Restlessly Ambitious

Ambition. It’s that sweet, addictive nectar that keeps the movers and shakers up at night. You’ve got the wild ones, the game-changers, the folks who just won’t settle—and damn, it’s a beautiful sight to see. You want to know their secret sauce? It’s the art of being restlessly ambitious.

The underlying psychology of perpetual desire.

Dive deep into the psyche of a relentlessly ambitious person, and you’ll find this insatiable desire, this need to always strive for more. It’s not about materialism, it’s about evolution—personal, professional, spiritual. It’s that perpetual itch, the one that no amount of scratching can quench.

It’s not about discontentment but about a deep-seated knowledge that there’s always more to explore, more to learn, and more to become. These folks have turned FOMO (Fear of Missing Out) into JOMO (Joy of Moving On) to the next big thing, and it’s bloody inspiring!

Embracing the entrepreneurial roller-coaster.

Entrepreneurship ain’t for the faint of heart. It’s like strapping yourself into the wildest roller-coaster, sans seatbelts, and just enjoying the exhilarating highs and the gut-wrenching lows. But that’s the thrill! The unpredictability, the uncertainty—it’s all part of the package deal when you sign up for the entrepreneurial life.

Being restlessly ambitious means you relish this roller-coaster. You enjoy the process, the hustle, the grind. It’s not about the destination but the freakin’ journey, with all its twists and turns. You don’t ride the waves; you create them.

The drawbacks of merely following the crowd.

Let’s talk lemmings for a sec. Cute, fluffy, and known (mistakenly) for following the crowd, even if it means going off a cliff. But here’s the deal—you ain’t a lemming. So, why follow the crowd and embrace someone else’s version of success?

When you just follow the pack, you mute that unique voice inside, the one urging you to take the path less traveled. That’s where restlessness comes in. It pushes you to challenge the norms, question the status quo, and dare to dream differently. Don’t be a mere echo in a world full of voices. Be a freakin’ roar.

Being restlessly ambitious means forging your own path, even if it means hacking through the dense underbrush of societal expectations with a machete. It’s hard, it’s messy, but damn, it’s worth it.

Common Myths Busted

Man, myths. They’ve been around since time immemorial, spinning tales, creating legends, and in the realm of ambition and success, they’ve woven quite a tricky web. Let’s roll up those sleeves and dissect some of the most common myths about striving for success.

“If it ain’t broke, don’t fix it.”

Hold up! Who even came up with this? This one’s probably the granddaddy of complacency. Look, if humanity followed this myth, we’d still be chilling in caves, marveling at fire. Innovation is all about looking at something that works and asking, “But what if it worked even better?”

Imagine if the tech moguls thought their first iteration of a smartphone was “good enough.” We’d be missing out on some sweet upgrades. So, always be in the lookout for enhancements, refinements, and the next big leap—even if things seem just dandy.

“Comfort zone”

You’ve heard it a gazillion times: “Stay in your comfort zone; it’s safe.” Yeah, safe and dull as dishwater. The magic? Oh, that happens outside of that cozy, snuggly comfort zone. The zone is not a badge of honor; it’s a freakin’ cage!

This myth has held back many a genius. The ones who break barriers and shatter ceilings? They’ve stepped out, faced the unknown, and danced with their fears. And guess what? They don’t plan on going back.

“I’ve reached my peak”

Peak? What peak? Every mountain range has multiple peaks. You summit one, you spot another, even loftier one in the distance. The journey never ends. The idea that there’s a singular peak, a pinnacle of success, is ludicrous.

Believing that you’ve peaked is an easy way to slip into mediocrity. It’s a self-imposed limit. So, the next time you feel like you’ve “made it,” ask yourself: What’s the next peak? Because, trust me, there’s always another one waiting to be conquered.

Busting these myths is not about discarding wisdom; it’s about challenging outdated notions that don’t serve the dynamic, ever-evolving landscape of ambition and success. Times have changed, and it’s time our beliefs caught up. Don’t let these myths anchor you down; let truth set you on the path to relentless ambition.

The Sexy Side of Struggle

Hey, ever noticed how everyone’s got a “rags to riches” story these days? Struggle, it seems, has gotten a glow-up. But let me tell ya, it’s not just for the narrative. There’s something incredibly sultry about the grind, the hustle, the fight. Let’s dive in.

Welcoming challenges and adversities.

Okay, stick with me here. You’re in a club, and the DJ’s playing some generic track. It’s nice, but… meh. Suddenly, there’s a shift. A base drop. The vibe changes. People are hooked. Challenges and adversities are like that base drop in the song of life. They shake things up, make you feel alive. It’s in those intense moments that you find out what you’re made of. Like a blacksmith forging steel, challenges temper you, shape you, and make you freaking formidable.

Wearing scars as badges of honor.

Look, if life’s a game, then scars are the medals you earn along the way. They aren’t flaws; they’re freaking battle signs, each telling a tale more epic than the last. And trust me, they’re a helluva lot more interesting than smooth sailing. Ever been at a gathering where someone recounts their journey through smooth seas? Nah, me neither. It’s the storms, the rogue waves, and the close shaves that keep listeners at the edge of their seats. Wear those scars with pride; they’re proof you showed up and played the game hard.

Celebrating small victories while eyeing bigger goals.

Man, it’s not always about the grand endgame. It’s the little moments, the small wins, the tiny victories that fuel the journey. Caught a break? Celebrate it. Nailed a presentation? Pop that champagne. Got feedback that wasn’t trash? Hell yeah, flaunt it. But while you’re at it, don’t lose sight of the bigger picture. These victories are checkpoints, not the destination. They’re a nudge, a reminder that you’re on the right path. So, revel in them, but stay hungry for the main course.

See? Struggle isn’t just about pain and hardships; it’s the underdog story, the adrenaline, the suspense, and the eventual triumph. It’s the journey that adds layers to your character and makes the destination oh-so-sweet. But, as you navigate this path, remember to have the right tools for the journey. And speaking of tools… you ready for the next part?

Toolkit for the Eternally Hungry

Alright, get this: success ain’t about winging it. It’s not about luck or just “being in the right place at the right time.” Nah, it’s like going on a wilderness adventure—you better have the right gear, or you’re in for a rough ride. So, if you’re planning on being eternally hungry for success, you’ll need a toolkit. Let’s unpack it, shall we?

Cultivating a forward-looking mindset.

Imagine driving a car only using the rearview mirror. Ridiculous, right? Same goes for life. If you’re always looking back, always second-guessing, you’ll miss the opportunities right in front of you. You gotta be future-focused. I’m not saying forget the past; just don’t set up camp there. Learn from it, move on, and keep your eyes on the horizon. That’s where the magic happens.

Staying humble during times of success.

This one’s huge. Ever met someone who’s just a tad too arrogant? Someone who thinks they’re God’s gift to humanity ’cause they had a couple of wins? Yeah, not cute. Staying grounded is key. Celebrate your wins, sure, but remember the journey, the grind, and the people who helped you along the way. A little humility goes a long way in keeping you hungry and ready for more.

Building a circle of motivated peers.

Look, I get it. Being the smartest person in the room feels good. But if you’re always the brightest bulb in the box, maybe it’s time to switch rooms. Surrounding yourself with go-getters, thinkers, and dreamers pushes you to level up. It’s like working out with a buddy who’s a tad fitter than you—it pushes you to go that extra mile. So, find your tribe. The ones who’ll cheer you on but also call you out on your crap. They’re the real MVPs.

Remember, it’s not enough to just be hungry. You’ve gotta be prepared, geared up, and ready to tackle whatever life throws at you. So, get that toolkit ready, and let’s keep moving, because, trust me, the naysayers? They’re waiting right around the corner, and they’ve got a lot to say. Stay tuned.

Laugh at the Naysayers

Ah, the naysayers. You know ’em, right? The Debbie Downers, the Negative Nancys, the ones always ready to rain on your parade. They’re everywhere, from the office water cooler to the family dinner table. The good news? You can use their doubt as fuel, laughing all the way to the top. Here’s how.

Handling criticism and feedback.

Alright, not all feedback is created equal. Some folks offer critique to help you grow; others, well, they just enjoy being a buzzkill. The trick is in sorting the wheat from the chaff. Real, constructive feedback? That’s gold. Take it, digest it, act on it. But if someone’s just spewing negativity without any substantial reasoning? Chuck it in the ‘irrelevant’ bin. You’re too busy leveling up.

Filtering out noise from genuine advice.

This is where things get a tad tricky. With so many opinions flying around, it’s easy to get lost in the noise. My tip? Create a ‘personal board of directors’—a tight-knit group of trusted friends, mentors, and colleagues. When in doubt, run things by them. If they see merit in the critique, maybe there’s something to it. Otherwise? Noise. Filter it out and move forward.

Embracing the “Haters Gonna Hate” philosophy.

You ever noticed how successful people have the most haters? It’s like a rite of passage. Every significant leap you make, every boundary you push, you’re bound to ruffle some feathers. So wear those haters like a badge of honor. They’re a sign that you’re on to something. Besides, while they’re busy hating, you’re busy creating, innovating, and dominating.

In conclusion, while the naysayers might seem like a thorn in your side, they can actually be the push you need. Let them doubt, let them talk. Just make sure you’re the one laughing in the end. And as for the balancing act between hunger and sanity? Oh boy, strap in. That’s a rollercoaster you won’t want to miss.

Drawing the Line: Balancing Hunger with Sanity

So, here’s the million-dollar question: How the hell do you stay hungry for success without losing your damn mind? Trust me; it’s easy to get caught up in the whirlwind of ambition and before you know it, burnout’s knocking at your door. But fear not, my eager beavers, for I’ve been through the ringer and I’ve got the map for this treacherous terrain.

Ensuring passion doesn’t lead to burnout.

Look, passion’s great. It’s that fire in your belly, the wind beneath your wings, the…well, you get the picture. But here’s the kicker – unchecked passion can be like a forest fire, consuming everything in its path. The key is to channel that passion. Set clear boundaries, know when to say no, and for the love of everything holy, take a break once in a while!

Regularly reflecting and refueling.

I’ve been there, grinding day in and day out, chasing that next big thing. But here’s a little secret: sometimes, the best ideas come when you’re doing sweet F-all. That’s right. Take a day off, go on a nature walk, read a book, or binge that Netflix show you’ve been eyeing. Give your brain some breathing room. Reflect on your journey, celebrate your wins, and come back with a vengeance.

Discovering purpose beyond mere success.

This one’s a biggie. If your only goal is success, mate, you’re on a one-way ticket to Burnoutsville. Dig deeper. Why do you do what you do? Who do you want to impact? What legacy do you want to leave? That purpose, that deeper ‘why’, will be your anchor, keeping you grounded even as you soar.

In essence, while starving for success is vital, it’s equally crucial to ensure you’re not biting off more than you can chew. Balance, dear reader, is the name of the game. And as you juggle your hunger with your sanity, always remember – the journey, with all its ups and downs, is what makes the destination truly worth it.


Now, let’s hit rewind for a second. We’ve taken the deep dive into the tantalizing world of perpetual hunger. We’ve laughed in the face of naysayers, worn our battle scars with pride, and played tug-of-war with sanity. Quite the rollercoaster, right? But amidst all this, there’s a golden thread that binds everything – the relentless drive to be better, do better, and achieve more.

It’s tempting to look at those on the top of their game and think they’ve got it all sorted. But here’s the real tea: success isn’t a destination. It’s a bloody journey. And those at the top? They’re not chilling with a piña colada in hand. They’re already eyeing their next peak. Because, my friend, success is a drug, and the hunger for it? Insatiable.

But while you’re on this thrill ride, remember the wisdom in the madness. Balance your passion with pause. Celebrate every damn victory, no matter how small. And when the world’s screaming in your ears, take a moment, drown out the noise, and listen to that inner voice. That’s where the real magic happens.

To wrap this all up with a neat little bow, I’ll leave you with this: Stay ravenous, stay ambitious, but always, always remember why you started. The world’s your oyster, and hell, it’s a delicious one at that. So go on, keep munching, keep striving. And just when you think you’re full, remember, there’s always room for a little more.

About the Author: Geoffrey Byers
Geoffrey is one of the world's foremost Designers. He is also a Serial Entrepreneur, Author, Speaker, and Mad Scientist. Hypothesis-Driven experimentation is his love language.