Picture this: my doctor, in the middle of prepping for surgery, leans back and says, “You know, what I do is quite similar to sculpting.” I chuckled, but that got me thinking—what if he’s onto something? What if we’ve been too narrow in our view of creativity, relegating it to paint-splattered studios and late-night jam sessions?

Hey there, fellow creators and future moguls! I’m Geoffrey, and if you’ve ever thought that creativity was this exclusive club where only the Picassos and the Beethovens of the world hang out, I’m here to toss that idea out the window. Let’s have a real talk about redefining creativity, shall we?

So, here’s my thesis right off the bat: Creativity isn’t just about grand masterpieces. It’s about how we approach our everyday thinking and doing. It’s the secret sauce that can turn the mundane into the magnificent, and it’s high time we expanded that definition to include, well, everything!

Remember the times you’ve heard someone say, “Oh, I’m not creative”? That’s a bunch of baloney. Every one of us is creative in our own right. It’s time we started believing that. When we crack open the definition of creativity, we unlock a part of ourselves that’s been itching to get out. We become inventors in our daily lives, whether that’s finding a new way to streamline that killer spreadsheet or whipping up a recipe that’s never been tasted before.

Let’s kick off by brushing off that old stereotype of creativity as something reserved for the few. It’s not just for those who have their artwork in galleries or their albums on repeat. It’s for the barista who turns a cup of joe into a foamy piece of art. It’s for the coder who writes a symphony in software. It’s for you, me, and the guy next door who’s figuring out how to turn his balcony into a green oasis.

By expanding our definition of creativity to include everyday thinking and doing, we’re not just opening doors; we’re tearing down walls. And let me tell you, it’s a game-changer. It’s time to embrace the creative flair in the quotidian, the typical, the utterly normal. Because that, my friends, is where the real magic happens. It’s where problems get solved in unexpected ways, where life gets that extra bit of spice, and where we all get to shine a bit brighter.

We’re about to dive into a world where creativity isn’t some rarefied air breathed only by a gifted few, but a bustling market square where everyone’s invited. Are you ready to redefine what it means to be creative and unleash your everyday genius?

The Stigma Around “Artist”

If I had a penny for every time someone boxed in the term ‘artist’ with ‘painter’ or ‘musician,’ I’d be filthy rich. But the truth is, this stigma around “artist” as a term could use a serious makeover. So, let’s cut through the chase and tackle this head-on.

Picture the ‘artist’ label. It probably conjures images of beret-clad figures, paint under their nails, or maybe a brooding musician lost in a melody. It’s classic but let’s face it, it’s also as outdated as dial-up internet. This narrow view doesn’t just limit who gets to call themselves artists; it also shackles our potential as creative beings.

Creativity isn’t confined to a canvas. It’s not trapped within the four walls of a studio. It’s as free-flowing as the conversation at your local coffee shop, and as vibrant as the hustle of a city street. It’s about making connections that weren’t there before, solving problems in ways that make people tilt their heads and go, “Huh, I never thought of that.”

The stigma is real, though. We’ve all heard it or felt it—the raised eyebrow when someone steps out of the ‘serious’ professions to pursue something creative, as if they’ve just announced they’re running off to join the circus. But creativity isn’t a flight of fancy; it’s as essential as the air we breathe. It’s the bedrock of innovation in businesses, it’s the spark in our economy, and it’s the silent engine in a well-functioning team.

When we stereotype artists, we’re not just pigeonholing people; we’re limiting our self-view as creators. It’s time we recognized that the ‘artist’ is also the engineer who designs a bridge that’s both sturdy and awe-inspiring. It’s the entrepreneur who sees a gap in the market and says, “I can fill that.” It’s the teacher who finds a way to reach that one kid in the back who’s been left behind.

Let’s do a quick exercise. Repeat after me: Creativity isn’t confined to a canvas. Now say it again, but believe it. Feel it in your bones. Because when we do, we start to see the world not just as it is, but as it could be. We start to value the ‘artist’ in each of us—the one who innovates, who thinks differently, who pushes the boundaries of what’s possible.

Every time we repeat this, it chips away at that old, crusty stigma. It empowers us to claim our identity as creators, innovators, and yes, artists. Because when we embrace the breadth and depth of creativity, we unlock a power within us that is nothing short of revolutionary.

So let’s start today. Let’s start with reimagining the ‘artist’ in every one of us, in every child who dreams, in every professional who dares to think outside the box, in every person who has ever had a vision of something more, something better. Creativity isn’t confined to a canvas, my friends. It’s as vast as the cosmos, and it’s time we started exploring it.

Creativity in the Everyday

Creativity isn’t some elusive genie that appears only to the chosen few; it’s the everyday magic that powers the world forward. It’s not just about grand canvases or symphonies—it’s about the creative solutions and innovations that we often take for granted in our daily lives, especially in areas where we least expect them.

Take, for instance, the fields of Science, Technology, Engineering, and Mathematics (STEM). These disciplines are often viewed as the antithesis of the creative arts, yet they are brimming with creativity. It’s in the way a mathematician puzzles out a new theorem or how a programmer writes code to create something entirely new that can solve complex problems or bring joy to people.

This idea that creativity is not the sole province of the arts needs to be more widely appreciated. Every act of creation in STEM is a brush stroke on the canvas of human progress. Consider the scientific method—it’s not a rigid pathway but a dynamic process that requires a great deal of creative thought. Hypothesis formulation, for example, is a highly creative endeavor that imagines possibilities and tests the boundaries of our understanding.

It’s time to contrast the “set in stone” formulas we associate with these fields with the inherently artistic elements they possess. Even within the hard lines and numbers of a spreadsheet or the binary world of code, there is a rhythm, a pattern that when recognized, reveals the creativity involved. The very act of thinking is a creative process. Every time we solve a problem, we’re engaging in a form of artistry. We’re all composers in the symphony of life, where our actions and thoughts are the notes that contribute to the grand composition.

There’s a deep artistry in crafting an elegant solution to a complex engineering problem, just as there is in writing a moving piece of poetry. The materials are different, but the core is the same: it’s all about making connections, seeing relationships, and crafting something new and meaningful out of the ether of thoughts and ideas.

In the everyday, creativity often goes unnoticed because it’s so woven into the fabric of our lives. It’s the ingenuity of turning a tight budget into a delicious meal. It’s the vision that sees a dilapidated building and imagines a vibrant community center. It’s the resourcefulness of a parent turning play into a learning moment.

The sooner we recognize this, the sooner we can begin to foster and celebrate creativity in every field, in every person, and in every act. Creativity isn’t about the domain; it’s about the approach, the mindset, and the willingness to see beyond the obvious and explore the potential that lies just beneath the surface.

So let’s pivot our perception and start valuing the creativity inherent in the everyday. Because when we do, we’re not just acknowledging the artistic elements in science and math; we’re affirming the creativity within us all, in the engineer as much as in the poet, in the everyday as much as in the extraordinary.

The Myth of the Non-Creative Professional

When you hear the word ‘accountant’, what springs to mind? Endless rows of numbers, tax laws, and perhaps a bespectacled individual surrounded by stacks of paperwork? How about ‘lawyer’? Hours of sifting through statutes, defending clients in court, and a life bound by the letter of the law? These professionals are often typecast as the quintessential non-creative characters in the narrative of occupations. But here’s the kicker—this is a monumental myth.

Creativity is not a luxury afforded to a select few professions; it is a necessity in every line of work. The truth that needs to be hammered home is that every profession has space for creativity. The accountant who finds a lawful but ingenious way to save a client money? That’s creativity. The lawyer who crafts a compelling story to win a case? Pure creativity. It’s not about painting a masterpiece; it’s about painting outside the lines of convention to achieve exceptional results.

It’s high time we inject some humor to debunk the myth of the ‘uncreative’ professions. Picture a world where lawyers are more like wizards, conjuring up legal spells (also known as arguments) to protect the innocent and uphold justice. Or accountants as the navigators of a fiscal odyssey, steering the ship through the Sirens of tax loopholes and the Scylla and Charybdis of audits and compliance.

We’ve been conditioned to believe that creativity equals art, but that’s just the tip of the iceberg. Creativity is about problem-solving, innovative thinking, and the ability to look at situations from new angles. A programmer writing code to automate a process, a teacher finding a new way to inspire her students, or a nurse figuring out how to comfort a scared child are all practicing the art of creativity. Every time they tackle a task that doesn’t have a by-the-book solution, they’re dipping into their creative well.

The myth persists because we’ve failed to recognize and celebrate the creative triumphs in ‘non-creative’ fields. Every time a marketing team dreams up a campaign that breaks the mold, or an HR professional devises a new recruitment strategy that brings in top talent, they’re moving the needle on what it means to be creative.

The bottom line is this: creativity is the secret sauce that can make any profession exciting, innovative, and forward-thinking. It’s about finding that je ne sais quoi in the mundane, that spark in the routine, and that flair in the formulaic. And guess what? It makes work a hell of a lot more fun.

As we move forward, let’s ditch the stereotypes and start seeing every professional as a creative powerhouse. Let’s start expecting and encouraging creative thinking and solutions in every field. Because when creativity becomes the rule rather than the exception, that’s when we’ll start seeing some truly revolutionary changes in the world of work.

AI and Creativity

The integration of artificial intelligence into the realm of creativity has been both celebrated and scrutinized. On one hand, AI, like a shiny new toy, has an allure that’s hard to ignore. It can generate music, create art, and even write poetry. But here’s the rub: can AI truly replace the nuanced and inherently human process of creativity?

We’re not talking about a Skynet scenario here, but the idea that AI can fully replicate human creativity is a trap many fall into. The magic of creativity comes from the depths of personal experience, emotion, and the human condition—elements that are, as of yet, out of reach for artificial intelligence.

When we consider AI in creative expression, we often envision it as a tool like any other—a paintbrush in the hands of a painter, a calculator in the hands of an engineer. Take the story of a creative executive using Midjourney, an AI tool designed to assist in the creative process. This executive may feed it data, guidelines, and parameters, and Midjourney travels through the creative process, arriving at a destination that may resemble a finished product. But is it truly creative?

The contrast between AI creation and authentic, personal creation is stark. AI lacks the ability to interpret the subtle emotional cues that a human artist infuses into their work. It’s a bit like comparing a meal prepared by a robot to one made by a chef who tastes and tweaks the flavors until they’re just right. Both might result in a meal, but only one carries the signature of human touch.

AI has its place, undoubtedly. It can analyze patterns and execute tasks with precision and speed unmatched by humans. But creativity? That’s our domain. AI might mix and match, rearrange and reproduce, but the soul of creation comes from the one place machines can’t reach—the human heart.

And yet, we must acknowledge the benefits AI brings to the table. For one, it democratizes the process of creation, making tools available to those who may not have had them otherwise. It can provide a starting point, a muse of sorts, for the human creator. But like any tool, it’s the hand that wields it and the mind that guides it that truly creates.

As we navigate the brave new world where AI and creativity intersect, let’s remember that AI is a supplement to human creativity, not a substitute. It’s an enhancer, not a replacement. We must stay vigilant and ensure that as we utilize AI in our creative endeavors, we don’t lose the very essence of what makes our creations resonate—the human touch.

And with that, let’s not forget to laugh at the absurdity of a robot trying to replicate the Mona Lisa’s smile. For now, at least, some things remain wonderfully human.

The Consumption Trap

In today’s digital age, the lines between consuming and creating have become incredibly blurred. The rise of social media has brought with it an illusion of creativity that can be as deceptive as it is seductive. Instagram, Twitter, Pinterest—all platforms that promise a stage for our creative voices, yet so often reduce us to mere spectators in a world awash with content.

The consumption trap is real, and it’s a sneaky beast. We scroll, we like, we share—and somehow, we’re tricked into believing we’re part of the creative process. But tapping a heart icon is not the same as making one beat faster with your own art. The content we consume should be the spark, not the whole fire.

This is where we must draw a line in the sand, or, more aptly, on our screens. We need to consume with purpose, with the intent to inspire and inform our own creations. We have to become conscious of the fact that while consumption can light the way, it’s the act of creation that paves the road.

Imagine social media as a tool, not a crutch. It’s there to support your creative journey, not replace it. Every post you see, every article you read can be fuel for your own creative engine. But remember, it’s the fuel, not the journey itself.

Repetition is needed here: Consume to create, don’t just consume to consume. Say it with me, say it to your screen, shout it into the void of your empty word document waiting to be filled. Consuming content without the intention to create is like collecting seeds and never planting them. What’s the point if you don’t see what can bloom?

The danger lies in the ease of consumption—it’s effortless, passive, and it can lull us into a false sense of participation in the creative world. Creating is hard. It’s supposed to be. It involves taking risks, making something from nothing, and putting a part of yourself into your work.

We must challenge ourselves to break free from the consumption cycle. Start small: set limits on your scrolling, curate your feeds to inspire rather than distract, and every time you consume something, ask yourself how it contributes to your own creative endeavors.

Let’s turn consumption into a stepping stone rather than a stumbling block. Let’s make every like, every share, and every comment a deliberate step towards our own creative expression. Consume consciously, create consistently, and break free from the trap that keeps us from realizing our full creative potential.

Remember, the next time you find yourself endlessly scrolling—stop. Step back. Ask yourself, “Is this consumption serving my creation?” If not, it’s time to put the phone down and pick your passion back up.

Recognizing Your Own Creative Strength

Unlocking our own creative potential is akin to digging for treasure in our backyard—it’s there, beneath the surface, waiting for us to take the shovel and start the excavation. The process of recognizing and nurturing our creative strengths is not just a happy chance but a deliberate practice that can shape our personal and professional lives in unimaginable ways.

First things first: you’ve got to believe you have creative strengths. Everyone does. It’s not a gift bestowed upon a chosen few; it’s a muscle that everyone has the capacity to develop. Start by recognizing your everyday problem-solving as a form of creativity. When you find a new way to organize your schedule, when you figure out how to fit all your groceries into the fridge, you’re being creative.

Strategies to embrace this creativity can be manifold. Begin by recording your ideas, no matter how small or ‘silly’ they may seem. Carry a notebook, use a voice memo app, or scribble on napkins—just get those ideas out of your head and into the world. You might be surprised by how an idea that seems trivial one day can evolve into a game-changing concept the next.

Cultivating creativity also means consuming with intention. We talked about the consumption trap before, and here’s how you beat it: engage with content that challenges you, that teaches you something new, or that inspires you to take action. Be selective, be critical, and always ask how what you’re consuming can enhance your creativity.

Another key aspect is to create without judgment. This is perhaps the toughest part because we are our own worst critics. Give yourself permission to create something terrible. A bad poem, a wonky sketch, a business idea that might not fly—every creation is a stepping stone to something greater. Embrace the failures as much as the successes; both are invaluable teachers.

And remember, creativity is not just about producing art or something traditionally ‘creative’. It’s about bringing innovation, uniqueness, and your personal touch to anything you do, whether you’re a coder, a cook, or a corporate strategist.

Valuing your creative thoughts means giving them the time and space they need to grow. Prioritize time for brainstorming, daydreaming, or simply sitting with your thoughts. It’s in these moments that the seeds of creativity start to sprout.

Lastly, encourage action. If you’ve got an idea, pursue it. Start the project. Reach out to that potential collaborator. Make the pitch. Creativity is not just about ideas; it’s about making those ideas happen.

So, take stock of your creative strengths, nurture them with intention, and don’t be afraid to share them with the world. Every individual’s creativity adds to the tapestry of innovation that moves us all forward. Start recognizing your own creative strength, and watch as the doors begin to open, both in your mind and in your life.

The Universal Artist

Imagine a world where the term ‘artist’ isn’t restricted to those who wield a paintbrush or compose a symphony. Picture a place where the label applies equally to the mother who invents a new game to soothe her child, the engineer whose late-night epiphany leads to a revolutionary technology, or the teacher whose unconventional approach allows a struggling student to thrive. This is the vision of a world where everyone embraces their inner artist—a vision that isn’t as far-fetched as it might sound.

In this world, the universal artist is not a rare breed but a common reality. It’s a world where creativity is as essential as literacy, and everyone is encouraged to develop their creative skills. The social and cultural benefits of such a world are profound. Societies that embrace creativity at all levels are more innovative, adaptable, and resilient. They’re places where the arts are not seen as a luxury but as a fundamental component of personal growth and civic life.

Cultivating a universal appreciation for creativity dismantles the barriers between ‘creative’ and ‘non-creative’ professions. It eradicates the stereotype that creativity is a domain reserved for the arts, recognizing that it plays a vital role in fields from agriculture to zymology. In such a world, the ability to think differently, to innovate, and to imagine new possibilities is not just celebrated but expected.

By contrasting our current reality with this envisioned world, we can see how far we have to go—but also how much there is to gain. In the world we inhabit today, creativity is too often sidelined, viewed as a secondary skill or an optional extra. But in a world that values the universal artist, creativity is the cornerstone of both personal fulfillment and societal progress.

To achieve this vision, we need to start by changing our perceptions at an individual level. We must recognize the creative potential in ourselves and others and foster an environment where that creativity can flourish. This means advocating for education systems that prioritize creative thinking, workplaces that encourage innovation, and communities that celebrate artistic expression in all its forms.

So, what does it take to be a universal artist? It starts with the willingness to see yourself as a creator, to value your ideas, and to bring your unique perspective to everything you do. It’s about being open to new experiences, willing to take risks, and ready to learn from both success and failure.

Embrace the idea that everyone has something unique to contribute, and that every contribution, no matter how small, is a stroke on the canvas of human progress. As we recognize and celebrate the artist in everyone, we step closer to a world where creativity is not the exception but the norm.

The universal artist is not a myth. It’s a potential reality, and it starts with us—right here, right now.


Creativity isn’t a country club exclusive to those with the ‘artist’ membership card. It’s a sprawling metropolis, and y’all have a key to the city. Every single profession has a backdoor that leads to a playground of innovation—you’ve just got to be bold enough to step through it.

You see, every act of creating, no matter how small, is an act of defiance against a world increasingly homogenized by norms and expectations. When you choose to innovate, to express, to solve a problem in a way that only you can—that’s creativity flexing its muscles.

Here’s that refrain again, because it’s damn well worth repeating: Every single one of you is a creator. Whether you’re coding, cooking, crunching numbers, or curating content, you’re weaving your own brand of magic into the fabric of the everyday.

Recognizing and nurturing our creative strengths has tangible, kick-ass implications for our lives and the world at large. When creativity is democratized—when it’s as universal as the air we breathe—innovation becomes the status quo, and that’s how we solve the big, hairy problems of our time.

Start seeing yourself as the creator you are. Harness that bubbling wellspring of ideas, the ones that keep you up at night. Sketch them out, type them up, get them out into the world. Create like nobody’s watching, because the truth is, the world needs that secret sauce only you can cook up.

About the Author: Geoffrey Byers
Geoffrey is one of the world's foremost Designers. He is also a Serial Entrepreneur, Author, Speaker, and Mad Scientist. Hypothesis-Driven experimentation is his love language.