Let me paint you a picture of one grim afternoon—there I was, trapped in a 9-to-5 cubicle, eyes glazed over, cursor blinking mockingly on a blank Word doc. Creativity was as absent as good taste in a fashion disaster. Man, I felt like I was in creative purgatory. I mean, seriously, if creativity had a face, it was giving me the cold shoulder big time.

And then, like a sunbeam through an overcast sky, I had an epiphany. You know what shook it loose? A simple walk, my friends. Yep, away from the chaos, the screen, the pressure—out in the damn park, of all places. While watching ducks glide over a pond, it was like a lightning bolt struck my brain. What did I learn from that “aha” moment? First off, never underestimate a good walk, and second, creativity isn’t some whimsical muse that visits you at will; it’s more calculated than you’d think.

Hold onto your seats because we’re diving deep into the Bermuda Triangle of creativity today. People love to talk about creativity like it’s this elusive, mystical beast. “Oh, it just comes to you,” they say. As if you’re just supposed to sit around waiting for some divine intervention. Well, spoiler alert: that’s a bunch of baloney!

But here’s where it gets juicy: you can, in fact, hack your creativity. Science, believe it or not, is getting its hands dirty, digging into the intricacies of the human brain to understand what really triggers those light bulb moments. This isn’t some sort of magical thinking, folks. It’s the straight-up neuroscience of generating badass ideas.

Get this—you’re not locked into just one type of creativity. There are multiple avenues to explore. We’re talking combinational creativity, exploratory creativity, transformational creativity, and—here’s a little secret sauce of my own—team-based combinational creativity. Yeah, it’s a mouthful, but stick with me. I’m about to break it all down, so you can stop banging your head against the wall and start banging out some brilliant ideas instead.

So, are we ready to debunk some myths and arm you with the skills to ignite that creative fire? I mean, come on, who doesn’t want to be the Mozart or the Steve Jobs of their domain? I can’t promise you’ll snag a Nobel Prize (hey, I don’t make the rules), but you’ll definitely walk away with a new outlook on how to make those creative juices flow like a river.

Combinational Creativity

So, let’s kick things off with this beast called “combinational creativity.” Imagine your brain as a massive, chaotic database—like a digital hoarder’s hard drive on steroids. You’ve got a gazillion ideas, memories, and random facts piled up in there. And what does combinational creativity do? It’s like a super-smart algorithm that sifts through that mental mess and churns out something freakin’ awesome.

Now, get this: your brain is practically built for this stuff. There’s even neuroscience to back it up. The brain’s got these neural pathways, like digital highways, running from one end to the other. When you’re in a creative zone, different regions light up like a Christmas tree. Specifically, we’re talking about the prefrontal cortex, where all the decision-making happens, and the default mode network, where you space out and daydream. These areas synchronize, allowing you to combine unrelated ideas into something new and groundbreaking.

Let’s get down to the nitty-gritty. How does this actually happen? Well, it’s a four-step dance, baby. Step one is what I like to call “Old Ideas Collection”—where you consciously collect data, experiences, and knowledge. You’re like an info sponge, soaking up all the good, bad, and weird stuff.

Step two? Incubation. That’s when you need to step back and let your subconscious do its thing. Think of it as marinating a juicy steak; you’ve got to give it time to soak in all those flavors.

Up next, step three: the Trigger. This is where some external stimulus, like a quote, a piece of art, or even a freakin’ duck gliding over a pond, nudges your brain into connecting the dots. Bam! That’s when the magic happens.

Last but not least, step four involves relaxing activities that help you step away from intense focus. So go ahead, take that walk, or indulge in some bubble bath fantasies. The aim here is to distract yourself so that your subconscious can whip up something phenomenal in the background.

Ever heard of the Post-It Note creation story? Classic example of combinational creativity. Dr. Spencer Silver had been messing around with adhesives, while another dude, Art Fry, was frustrated with his bookmarks falling out of his hymn book. Put those two old ideas together, and voila! The Post-It Note was born.

So, what’s the takeaway? Your brain’s got an internal database that’s chock-full of potential genius. Don’t underestimate it. Tap into that treasure trove, mix and match those old ideas, and who knows? You might just stumble upon the next big thing.

Exploratory Creativity

Alright, now that we’ve tackled the wonderful world of combinational creativity, let’s jump into the deep end with exploratory creativity. Oh, you thought we were done? Nah, we’re just getting started!

Think of exploratory creativity as the bad boy of the creative scene. It doesn’t play by the rules; it carves its own path. Whereas combinational creativity is all about reassembling what you already know, exploratory creativity urges you to chuck that playbook out the window and explore new terrains. It’s like swapping out a puzzle for a blank canvas—you’re not just rearranging the pieces, you’re creating entirely new ones.

Now, here’s where things get a bit hazy. We don’t have as much neuroscience research to explain how this form works in that noggin of yours. Maybe that’s because it’s a bit more chaotic, a bit more unpredictable. But what we do know is that it’s driven by curiosity and experimentation. You ask the “what ifs” and the “why nots,” and you venture into the unknown like you’re Indiana Jones looking for the Lost Ark. It’s that spirit of curiosity and experimentation that brings new innovations to life.

While combinational creativity is your brain’s backend processor, exploratory creativity is like the frontend interface. It’s where you interact, tinker, and play around with concepts that you’ve never even considered before. The risks are higher, sure, but so are the rewards. With exploratory creativity, you’re not just making something better; you’re making something new.

Ever heard of the invention of Velcro? Some dude went on a hunting trip and came back with burrs stuck to his clothes and his dog’s fur. Instead of cursing and yanking them off, he looked at them under a microscope. What he discovered was a brand new way of making fasteners, and thus Velcro was born. Yep, Velcro came from burrs. That’s what I’m talking about when I say venture beyond your comfort zone. Take that risk, and you might just invent the next thing that holds the world together—literally.

The takeaway here? Don’t play it safe. Experiment. Be bold. Be audacious. Keep that curiosity meter cranked all the way up. Walk the line between bravery and stupidity, because that’s where genius often lies. Heck, make it your mission to get out there and try something that makes even you question your sanity. Who knows? You might just hit gold. Or in the case of Velcro, sticky gold.

Transformational Creativity

Okay, friends, buckle up because now we’re getting into the head-spinning, rule-defying, absolute game-changer of creativity: transformational creativity. Yeah, I know it sounds like some self-help jargon, but hear me out. This is where the real magic happens.

Transformational creativity is all about those moments that make you go, “Whaaat? How is that even possible?” It’s like when Neo in “The Matrix” realizes he can dodge bullets. It’s that “impossibilist surprise”—yes, that’s a term—that leaves your jaw hanging and reshapes an entire field. We’re talking Nobel Prize-worthy innovations here, folks.

If exploratory creativity is the bad boy, then transformational creativity is the freaking rockstar. This isn’t just about challenging the norm; it’s about shattering it, picking up the pieces, and then building something utterly mind-blowing. It’s the ultimate in rule-breaking.

You ever hear about carbon nanotubes? It sounds like some Star Trek mumbo jumbo, but it’s real. Some scientists were like, “Hey, what if we ignore what everyone thinks about carbon, manipulate its atomic structure, and see what happens?” Boom! They ended up with carbon nanotubes—a material so light, so strong, it could revolutionize everything from medicine to space travel. And guess what? That kind of rule-breaking even scored them a Nobel Prize.

Now, you’re probably thinking, “Cool, but I’m no Nobel laureate.” Stop right there. Transformational creativity isn’t about being a genius; it’s about having the audacity to question the status quo. It’s about flipping the script and daring to discover something that could upend everything we thought we knew. You don’t have to be Einstein; you just have to be willing to say, “Why the heck not?”

The takeaway? Don’t just bend the rules; break them wide open. In business and in life, you’ve got to have the courage to defy what’s “common knowledge” and go for what’s truly groundbreaking. Who knows? Maybe you’ll end up discovering the next carbon nanotube—or at least something that’ll blow people’s minds just as much.

Remember, creativity isn’t about just thinking outside the box; sometimes, it’s about questioning why that box exists in the first place. Go ahead, shake things up, and create something that no one ever imagined could exist.

Team-based Combinational Creativity

All right, friends, time to throw another curveball your way. What happens when you get a bunch of creative minds in a room and stir the pot? No, it’s not a hipster coffee shop brainstorming session; it’s what I call “Team-based Combinational Creativity.” Oh yeah, it’s a thing, and it’s where the sparks really start to fly.

Ever wonder how game-changing products like the iPhone come to life? Trust me, it wasn’t one dude sitting in a garage, despite what the lore might tell you. It was a medley of engineers, designers, marketers, and a dash of Steve Jobs’ pixie dust. Yeah, there was a lot of arguing and messy debate, but that’s where the gold is. I mean, imagine a room filled with big egos and even bigger ideas. It’s not about everyone getting along; it’s about the magical frictions that turn those ideas into reality.

The dynamic of diversity and debate within a team can take an ordinary idea and make it extraordinary. You’ve got different perspectives, different skill sets, all smashing together in a tornado of creativity. That’s how you end up with a product that changes the game, something like the iPhone, which fused existing tech in a way no one had ever seen before. It wasn’t just innovative; it was transformational, and it couldn’t have happened without a team that was willing to bicker, challenge, and uplift each other.

Now, for the entrepreneurs out there, listen up. You might think you’ve got all the answers, and that’s cool, but a one-man show can only go so far. Don’t underestimate the value of a kick-ass team. Seek out people who disagree with you, who can fill in your blind spots, who aren’t afraid to say, “Hold up, this could be way cooler if we did it like this.” That’s not a threat; that’s a golden opportunity.

Takeaway time! Creativity isn’t some lone wolf activity. It’s often a group effort, especially when you’re aiming for something groundbreaking. You don’t need “yes-men” or “yes-women”; you need a squad of intellectual rebels ready to tear it up and build something monumental. Because let me tell you, when diverse minds collide, that’s when the impossible becomes possible. So, stop thinking of collaboration as a buzzword and start seeing it as your secret weapon for unleashing unparalleled creativity.


Creativity. It’s that elusive creature everyone’s chasing like it’s some kind of mystical unicorn. Spoiler alert: It’s not. It’s more like a Swiss Army knife of badassery that you can actually get your hands on.

Let’s recap the creative hit parade for a hot sec. First off, we talked about “Combinational Creativity.” Think of it as your brain playing mix-and-match with all the stuff it already knows. Your noggin’s got its own treasure trove of ideas; don’t be shy to plunder it.

Then, there’s “Exploratory Creativity.” That’s your cue to be the daredevil, to go spelunking in the caves of the unknown. You might not find a hidden treasure every time, but even if you stumble upon a weird-looking rock, that’s still a win. You’re learning, you’re growing, and who knows, that rock could turn out to be a gem.

Now, “Transformational Creativity,” that’s the wild card in the deck, the one that says, “Yeah, that rule book? Cute. Watch me rewrite it.” It’s about causing a ruckus, shaking things up, and making your mark.

And let’s not forget about “Team-based Combinational Creativity,” because two heads are better than one, but a whole crew of brilliant, argumentative, creative brains? That’s your dream team, baby. Don’t get it twisted, collaboration isn’t about getting along—it’s about getting it right.

You’re not bound to one way of being creative. Think of it like a mixtape. You’ve got different tracks, different vibes, and when you play them together, you’ve got yourself an epic playlist that’s all kinds of awesome.

So here’s the deal. Stop selling yourself short by clinging to one way of doing things. Flex those creative muscles; stretch ’em in all different directions. Because being a creative powerhouse isn’t about luck or divine intervention; it’s about finding your groove in this wide spectrum of possibilities. And when you find that groove, you go ahead and dance, my friends. Dance like everyone and no one is watching. Because at the end of the day, the creative floor is all yours.

About the Author: Geoffrey Byers
Geoffrey is one of the world's foremost Designers. He is also a Serial Entrepreneur, Author, Speaker, and Mad Scientist. Hypothesis-Driven experimentation is his love language.