Introduction

You would have thought I was Cloud 9 after selling our startup for 9 figures. Like we had conquered the universe, like I had just sunk the winning shot in the NBA Finals. But damn, the universe has its way of humbling you. Soon after that monumental win, I faced the crickets in my head. And I’m not talking about the symphony you hear on a silent summer night. Nope, this was the deafening sound of NOTHING. For an entire year, it was as if someone unplugged my creative jukebox. Complete darkness.

Picture this: Imagine going from DJing a festival, blasting out absolute bangers, to suddenly being the guy whose playlist is stuck on that one annoying song that no one wants to hear. That was me. Empty, repetitive, devoid of any fresh beats. It sucked, big time. Now, some of you might be thinking, “Well, that’s just a phase.” And you’re not entirely wrong. But when you’re in the thick of it, it feels like you’re buried under an avalanche of self-doubt, wondering if you’ll ever be able to ski down those creative slopes again.

But here’s the thing, my friends: We all, at some point, face this void, this creative black hole that threatens to swallow our confidence and spit out a husk of our former selves. Maybe you’re a designer stuck with the same pattern, or a writer with writer’s block longer than the Great Wall of China. It’s universal. It’s real. But it’s not the end.

Let’s get real for a second. We all love the montages in movies where the protagonist hits a roadblock, and then after a 2-minute pump-up session with some banging tunes, they’re back, better than ever. But life isn’t a movie. There’s no montage. There’s just you, the grind, and the will to punch through that damn wall.

Every obstacle, every setback, every “man, I’m out of juice” moment is an opportunity. A chance to rediscover, reinvent, and reignite that fire within. It’s the universe’s twisted way of saying, “Hey, you! Yeah, you, the creative genius! Let’s see you break your way out of this one.”

Build in More Quiet Time

How many of you have had that lightbulb moment when you least expected it? Maybe you’re washing dishes, going for a jog, or just lounging on your sofa doing absolutely zilch. Bingo! Out of nowhere, your brain hits you with that million-dollar idea. It’s like it’s been working in stealth mode, cooking up something dope while you’re out here just living your life.

You see, our brains, they’re a lot like that chill friend who always seems to be on the down-low, not saying much but always observing. And when they finally speak up, it’s pure gold. That’s the subtle nature of creativity. Often, it thrives not in the hustle and bustle of life, but in the quiet moments when we’re not even trying.

Now, you’re probably thinking, “Cool story, bro. But how do I get more of those moments?” Simple. Schedule some silence. Yeah, I know it sounds wack, but hear me out. In a world of non-stop notifications, constant chatter, and back-to-back Zoom calls (can someone please end these already?), your brain needs a break. A timeout, if you will. So, why not pencil in some quiet time? Give your brain that well-deserved vacay. No tasks, no distractions, just good old peace and quiet.

“But isn’t that just wasted time?” I can almost hear some of you skeptics out there muttering. Nope, it’s not. Let’s squash that misconception right now. Think of it as letting your ideas marinate, like that juicy steak waiting to be grilled to perfection. Your brain’s working behind the scenes, sifting through information, drawing connections, and weaving together a tapestry of innovation. It’s just doing it without the pressure of deadlines or expectations. And sometimes, that’s when the real magic happens.

So, the next time you catch yourself aimlessly scrolling through social media or stuck in yet another pointless meeting (seriously, why are there so many?!), hit pause. Block out a chunk of time where you do, well, nothing. It might feel weird, even a tad guilty, but trust in the process. Give your brain the room it needs to breathe, and watch it come alive with possibilities.

Stop Multitasking

Multitasking is like that ex we keep going back to, thinking it’s gonna be different this time, but, surprise surprise, it’s still a hot mess. We live in this age where juggling a gazillion things simultaneously has become the norm. It’s almost like a badge of honor. “Hey, look at me, spinning ten plates at once. I’m the real MVP!” But here’s the kicker: while you might be keeping those plates spinning, chances are you’re missing the finer details, the nuances, the real meat and potatoes of the tasks at hand.

Enter the myth of the super multi-tasker. That person who claims they can manage ten projects, answer twenty emails, and still have the bandwidth to binge-watch the latest Netflix show, all in a day’s work. I hate to break it to you, but that’s just not how our brains are wired. You see, every time we switch tasks, our brains need to reset. It’s like rebooting a computer. And all that rebooting? It takes time. It’s inefficient, and it leaves a ton of room for errors.

So, what’s the antidote to this mad juggling act? Trimming the fat. Yep, it’s time to go ninja on that to-do list. I’m talking about axing those tasks that don’t really matter. Those meetings that could’ve been an email? Adios. That project that’s been on the back burner for eons? Maybe it’s time to delegate or ditch it altogether. By trimming down, you free up space. Space to focus, to hone in, to really give a task your undivided attention.

And here’s the cherry on top: when you stop trying to juggle everything and just zone in on one thing, you reconnect with your gut. Suddenly, there’s less noise, less clutter. You start tuning in to that inner voice that guides you. The one that whispers, “This is the way, walk in it,” or gives you that nudge when you’re veering off course. It’s your intuition, your North Star, guiding you through the maze of decisions, tasks, and challenges.

In a nutshell? Drop the juggling act. Simplify. Focus. Listen to your gut. Because, in the words of Ron Swanson, “Don’t half-ass two things. Whole-ass one thing.” And believe me, when you do that, not only will your productivity skyrocket, but you’ll also find that you’re producing quality work, the kind that makes you sit back, nod, and think, “Damn, I did good.”

Practice Small Acts

Ah, the age of data overload! Welcome to the buffet, where we’re often so eager to fill our plates with information that we hardly notice when our eyes get bigger than our stomachs. We’re gobbling up every piece of data, every tidbit of information, like there’s no tomorrow. But here’s the thing: just like you can’t truly enjoy a gourmet meal when you’re scarfing down everything in sight, you can’t genuinely harness creativity when you’re drowning in data.

Imagine trying to paint a masterpiece with a canvas that’s already cluttered. That’s what you’re doing when you overfeed your mind without giving it room to breathe, to process, to create. It’s not just about the quantity of information but the quality of the space we allow for our creative minds to wander.

Speaking of wandering, before you deep dive into that data pool, take a moment. Dip your toes in, let your creative mind take a leisurely swim. See where it leads you without any weights pulling it down. It’s akin to doodling before sketching the final drawing. This unstructured, free-form exploration can lead to insights and ideas that raw data could never provide. You’d be surprised at the pearls your mind can produce when it’s allowed to play in its own sandbox.

Now, let’s talk choices. Oh, the paralysis of having too many options! It’s like standing in front of a vending machine packed with every snack imaginable and feeling overwhelmed. The truth is, too many choices can lead to decision fatigue. It’s a real thing, folks! Every decision you make, from the color of your socks to the big project you’re tackling, uses up mental energy. And when you spread that energy thin, your creativity takes a hit.

So, how do we combat this? Start by limiting choices in certain areas. Create routines. Wear similar outfits (hey, it worked for Steve Jobs). Set specific times for checking emails. By automating these mundane decisions, you’re conserving energy for the big stuff, the creative stuff. Moreover, when you’re working on a project, don’t present a gazillion options. Narrow it down. Be decisive. It’s like handing someone a cold drink in a creative desert. It’s refreshing, it’s energizing, and it frees them up to do what they do best.

To sum it up, in the pursuit of creativity, sometimes less is more. Less data clutter, less aimless wandering, and fewer choices can lead to a more focused, more creative you. Like a chef who knows that the right ingredients, in the right proportion, make the perfect dish, remember that the right amount of data, mixed with the right amount of free-thinking, and served with a limited set of choices, can brew the perfect creative storm.

Don’t Worry About Perfection

Alright, let’s get one thing straight: perfection is the arch-nemesis of creativity. Yup, you heard me right. That nagging little voice in the back of your head, the one that’s always picking at everything you do, always whispering “It’s not good enough” or “You can do better”—yeah, that one. That’s perfection, and let me tell you, it’s a sneaky little bugger.

First off, let’s tip our hats to good ol’ Teddy Roosevelt. He said, “The best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” Darn right, Teddy! There’s wisdom in those words. What he’s basically saying is that action, any action, is better than stagnation. Being stuck in a perpetual loop of trying to get something “just right” is a surefire way to kill your creativity. So, my friends, heed Teddy’s wisdom—get out there and do. Make mistakes, make a mess, but for heaven’s sake, make something!

Let me hit you with a little secret weapon I like to call the “15-Minute Rule.” Think of it as a turbo-charged brainstorming session. Set a timer for 15 minutes and just go wild. Scribble, doodle, write, rant, whatever gets the juices flowing. The catch? No overthinking, no second-guessing, just raw, unfiltered creativity. You’ll be amazed at what can come out of such a short burst of unbridled imagination. And hey, even if what you come up with isn’t a masterpiece, it’s a start, a spark, something to build upon.

Now, embracing the pivot. Here’s where things get real. Life’s not a movie where everything goes according to script. You take a shot, and sometimes, it doesn’t pan out. So what? Do you wallow? Heck no! You learn, you adjust, and you pivot. Remember, it’s not about the stumble, but how you pick yourself up and strut forward. Creativity is a dance—a tango with twists, turns, and the occasional misstep. Embrace the dance, and more importantly, embrace the pivot. It’s where true growth happens.

So next time that pestering voice of perfection starts to creep in, do me a favor: remind yourself that it’s okay not to be perfect. Remind yourself that true creativity is born from the messy, the uncertain, and the imperfect. Because at the end of the day, perfection might be pretty, but imperfection? That’s where the magic happens.

Conclusion

Alright, friends, here’s the real tea: creativity is a wild beast, unpredictable and untamed. But dang, isn’t that what makes it so exhilarating? It’s like being on an epic roller coaster. There are highs that make your heart race, lows that have you questioning every choice you’ve ever made, and the occasional loop-de-loop that throws everything upside down.

Look, every one of us, from the legendary Da Vinci to the dude sketching doodles at the local café, has hit that proverbial brick wall. It’s a universal rite of passage in the world of creation. And man, does it suck when you’re in it. But guess what? It’s not the end of the world. Far from it. It’s just a hiccup, a momentary pause in the grand symphony of your creative journey.

Now, if you’ve been with me so far, you know we’ve got a toolkit of sorts. From embracing those sweet pockets of silence to cutting out the white noise of multitasking, from diving into the small acts to ditching the suffocating cloak of perfection. These aren’t just words, my friends. They’re lifelines, thrown to you when you feel like you’re drowning in a sea of blank canvases and blinking cursors.

But here’s the kicker—and listen up, because this is crucial: no tool, trick, or technique will work unless you’ve got the right mindset. You’ve got to believe in yourself, in the whirlwind of ideas swirling inside that noggin of yours. More than anything, you’ve got to trust the process. Sometimes it’s slow, sometimes it’s maddening, but it’s always, always worth it.

So, let’s circle back to where we started, shall we? That desolate feeling of thinking you’ve peaked, that the muse has ghosted you for good. No, that’s just a temporary glitch. It’s like a bad Wi-Fi signal—sometimes you just gotta find a better spot or give the router a good old reboot.

Your creativity, that spark, that unique flavor that only you bring to the table? It’s still there. It never left. It might have gotten buried under deadlines, expectations, and the everyday grind, but trust me, it’s there, waiting, itching to break free. And with the insights we’ve covered today, you’ve got the roadmap to let it loose once more.

About the Author: Geoffrey Byers
Geoffrey is one of the world's foremost Designers. He is also a Serial Entrepreneur, Author, Speaker, and Mad Scientist. Hypothesis-Driven experimentation is his love language.