Let me take you back to a time when I was knee-deep in a software startup hustle, fuelled by an endless stream of coffee and a penchant for innovation. I remember watching sales folks spew out fancy, ten-dollar words like confetti, trying to dazzle clients and, let’s be real, probably themselves too. It was like watching a peculiar dance where everyone was trying to one-up each other with increasingly elaborate vocabulary.

I found myself playing the unenviable role of a linguistic lifeguard, diving into a sea of convoluted sentences, rescuing the essence of the message, and giving it CPR until it could breathe in clarity and simplicity. It was a struggle, a real tug of war between the desire to impress and the need for clear communication.

Now, you might be wondering, “Geoffrey, what’s this got to do with me?” Well, hold your horses, because this scenario is not unique to the startup world. It’s a tale as old as time, or at least as old as the corporate ladder. Many in the business realm fall into the trap of thinking that the fancier the language, the smarter they sound. Spoiler alert: It’s a pitfall!

I see you. With your big dreams and bigger ambitions, you’re eager to make a mark, to stand out in the crowded marketplace. But here’s the kicker: using overly complex language and jargon doesn’t elevate your brand. If anything, it just muddles your message and makes it harder for people to connect with what you’re offering.

You see, in the realm of business, whether it’s startups, Fortune 500 companies, or anything in between, communication is key. It’s the golden thread that ties your vision to your audience’s needs and desires. And let’s keep it real, folks—no one has ever said, “Gee, I wish this business jargon was more complicated!”

Drawing parallels with those startup days, I see a striking similarity in the business world. There’s this incessant aim to sound uber-intelligent, to strut around with a vocabulary that’s bursting at the seams with fancy words and industry jargon. But let me spill the tea, this approach isn’t doing anyone any favors. It’s like putting on a mask, a façade that hides the real you, the authentic voice of your brand.

The truth is, when you strip away the unnecessary fluff, when you get down to the nitty-gritty and communicate clearly and simply, that’s when the magic happens. That’s when your message resonates, when people sit up and take notice. It’s not about dumbing it down; it’s about smartening it up!

In this journey, we’ll unravel the tapestry of business communication, sift through the clutter, and uncover why simplicity is your ticket to sounding like the genius entrepreneur you are. So, buckle up, because we’re about to cut the crap and get real about language in business.

The Business World’s Babel

Welcome to the jungle, the business world’s Babel, where jargon proliferates like vines in a rainforest, entangling messages and clouding communication. It’s a wild place, filled with reports and memos that seem to be written in a language all their own. Professionals, eager to puff up their feathers and sound intelligent, often end up creating a cacophony of confusion.

In the grand quest to sound smart, there’s a rampant overuse of convoluted language and technical jargon. Reports get filled to the brim with buzzwords, making them read like a thesaurus had a field day. Memos become riddles wrapped in mysteries inside enigmas. It’s a spectacle, really, witnessing the lengths some folks will go to, just to sound like the sharpest tool in the shed.

And let’s not even get started on the repercussions. When communication gets lost in translation, it’s like throwing a wrench in the gears of the business machine. Ideas get misunderstood, messages get diluted, and the essence of what needs to be conveyed gets lost in the labyrinth of words. It’s not just an inconvenience; it’s a roadblock on the path to success.

Now, the Internet is a treasure trove of complaints about professional writing. From Reddit threads to Twitter rants, people are voicing their frustrations about the convoluted language that permeates the business world. It’s a sign, a neon flashing light, pointing to the glaring gap between the intended impression and the received communication.

Business folks aim for an air of intelligence and sophistication, but the reality is, they often end up sounding like they swallowed a business dictionary. The public, the very audience they aim to impress, is left scratching their heads, trying to decipher the coded language and unearth the actual message. It’s a comedy of errors, where the punchline is the glaring disconnect between sender and receiver.

The Internet’s response is a wake-up call, a siren sounding in the night, alerting the business world to the discontent brewing among its audience. People are not impressed by the smoke and mirrors; they’re yearning for clarity, for messages that are straightforward and easy to understand. The gap between the intended impression and the received communication is widening, and it’s high time to build a bridge.

In essence, the business world’s Babel is a conundrum. While the intention is to sound intelligent and knowledgeable, the outcome is often a tangled web of confusion. The proliferation of jargon-filled reports and memos is not elevating the discourse; it’s muddying the waters.

Addressing this issue is not about scaling back on professionalism; it’s about enhancing it. Clear and simple communication is not a downgrade; it’s an upgrade. It’s a step towards a more efficient, more effective way of conveying ideas and messages. And in a world where time is money, cutting through the clutter and getting straight to the point is not just smart; it’s genius.

Simple Equals Smart

Ever heard of the saying, “Keep it simple, stupid”? Well, science backs it up, my friends. When it comes to sounding smart, less is truly more. Let’s talk about a study conducted by Princeton University. Researchers manipulated vocabulary and font in documents to assess how readers perceived the intelligence of the author. The findings? Simplicity ruled the day. Readers consistently rated authors as more intelligent when their writing was easy to read and understand.

Picture this: Two documents side by side, one filled with big words and complex sentences, the other clear and concise. The majority of readers pointed to the latter, saying, “This author knows their stuff!” It’s a fascinating insight into human psychology. When we’re not struggling to decipher the message, we attribute more intelligence to the messenger.

Then, there’s another study from Columbia and the University of Southern California. This one delved into the depths of professional jargon and its use. The researchers found a strong correlation between stress, status anxiety, and the use of buzzwords. In layman’s terms, the more insecure professionals feel, the more they rely on jargon to sound smart. It’s like wearing a mask of intelligence, hoping it’ll mask the insecurity.

It’s a vicious cycle, really. Professionals feel the pressure to sound smart, so they amp up the jargon. But here’s the kicker: it often backfires. Instead of coming across as knowledgeable, they end up sounding convoluted and unclear. The audience is left with a furrowed brow, trying to make sense of the message lost in a sea of buzzwords.

Think about it. When someone is genuinely knowledgeable about a subject, they can explain it in simple terms. They don’t need to hide behind big words or complex sentences. Their expertise shines through their ability to make the complex seem simple. It’s a mark of true intelligence, being able to convey ideas clearly and concisely.

The irony is palpable. In the pursuit of sounding intelligent, professionals end up doing the opposite. They alienate their audience, create confusion, and dilute their message. It’s counterproductive, to say the least. The very thing they’re trying to achieve is lost in translation, obscured by the smoke and mirrors of jargon.

These studies paint a clear picture: simplicity is synonymous with intelligence. The simpler the language, the smarter the speaker appears. It’s a lesson for all of us in the business world. Cutting the crap and getting to the point is not just efficient; it’s a sign of intelligence.

It’s time to ditch the mask of complexity and embrace the beauty of simplicity. It’s time to stop hiding behind jargon and start speaking clearly and concisely. After all, if the goal is to sound smart, then simplicity is the smartest move you can make.

The Right and Wrong Time for Big Words

Alright, let’s get real. There’s a time and a place for everything, big words included. They aren’t the enemy; misusing them is. Sometimes, those technical terms and industry-specific jargon are absolutely necessary. Imagine a doctor not using medical terms – it’s impractical and can lead to misunderstandings. When the audience understands the lingo, and it adds elegance and precision to communication, then by all means, roll with it.

However, there’s a thin line between need and overkill. Picture this scenario – you’re sitting in a meeting, and someone starts throwing around acronyms and terms that sound like they come from a sci-fi movie. You glance around, and everyone’s nodding, but their eyes scream, “Help! I’m lost!” That, my friends, is the misuse of jargon – it alienates the audience and leaves a negative impression.

Let’s break it down. Using big words and technical jargon isn’t inherently bad. It can, in fact, add depth and specificity to a conversation, especially when discussing intricate details of a subject. However, the key is to know your audience. If you’re talking to experts in your field, sure, throw in some specialized terminology – they’ll get it. But if your audience isn’t well-versed in the lingo, you’re setting yourself up for a communication breakdown.

It’s all about striking a balance. Use those big words when they’re warranted, when they add value and clarity. But, when they start to cloud the message, when eyes glaze over, and confusion sets in, it’s time to take a step back. Reevaluate, simplify, and communicate in a way that resonates with your audience. It’s not about dumbing it down; it’s about being smart with your words.

Remember, communication is a two-way street. It’s not just about what you say; it’s about how it’s received. If your audience is left scratching their heads, trying to decipher your message, then you’ve missed the mark. You might as well be speaking a different language.

In the world of business, clarity is currency. It’s what sets the successful apart from the struggling. It’s what turns ideas into action, strategies into results. If you want to be heard, if you want to make an impact, then you need to speak the language of your audience. You need to be clear, concise, and coherent.

It’s not rocket science, but it is an art. Knowing when to use big words and when to keep it simple is a skill that can set you apart in the business world. It’s about being adaptable, understanding your audience, and choosing your words wisely.

So, let’s keep it real and keep it clear. Let’s cut the crap and communicate in a way that resonates, that makes an impact. After all, in the world of business, it’s not just about what you say; it’s about what’s understood.

Old Wisdom, Fresh Perspective

So, you’ve heard the age-old advice: “Keep it simple, silly!” From the classic wisdom of Strunk and White to the insights of Harvard linguists, the emphasis on simplicity is nothing new. These brilliant minds have been shouting it from the rooftops: clarity is the hallmark of good writing! And yet, here we are, still navigating through a jungle of jargon and convoluted sentences.

Now, why is that? Why do we have this treasure trove of writing wisdom and still, we find ourselves stuck in this loop of complexity? It’s like having a map to the treasure but deciding to wander around aimlessly, hoping we’ll stumble upon the gold. Spoiler alert: that’s not how it works!

Let’s take a step back and really absorb this wisdom. It’s not just about dumbing down your language; it’s about making your message accessible. It’s about speaking to people’s hearts and minds, not just showing off your extensive vocabulary. Simplicity in language is a tool, a powerful one, that can help you connect, persuade, and inspire.

You see, the persistent use of convoluted language in business isn’t just a quirky trait of the corporate world. It’s a symptom of a deeper issue—a reluctance to shift perspective. We’re clinging to the belief that complexity equals intelligence, that big words and intricate sentences are the keys to sounding smart and authoritative.

But here’s the deal: we’re doing ourselves a disservice. We’re building walls instead of bridges. We’re prioritizing form over function, and it’s time for a change. We need to embrace simplicity, to see it not as a limitation, but as an opportunity for clearer, more impactful communication.

This isn’t just a call for clearer writing; it’s a call for a shift in mindset. It’s about valuing understanding over impressing, about prioritizing connection over complexity. It’s about recognizing that the true genius lies not in how complicated you can make something, but in how simply you can convey a complex idea.

Look, I get it. Changing ingrained habits isn’t easy. It takes effort, intentionality, and a willingness to learn and grow. But the rewards? Oh, they’re worth it! Clearer communication leads to better relationships, more effective strategies, and ultimately, more successful businesses.

So, let’s break the cycle. Let’s embrace the old wisdom with a fresh perspective. Let’s value clarity over complexity and prioritize understanding over impressing. Let’s be the change we want to see in the business world.

Remember, simplicity isn’t about limiting yourself; it’s about unlocking your potential. It’s about breaking down barriers and making meaningful connections. It’s about being authentic, being true to yourself and your message.


We’ve journeyed through the muddled world of business communication, dissected the scientific backing behind simplicity, and embraced the timeless wisdom urging us to cut the crap. It’s been quite a ride, hasn’t it? But every journey has its end, and it’s time to circle back and tie up all the loose ends.

We kicked things off with the pitfalls of trying to sound like Einstein by wrapping our thoughts in complexity. Let’s face it, we’ve all been there, aiming for that intellectual vibe and ending up sounding more like we’ve swallowed a thesaurus. Not a good look, my friends! But hey, that’s what growth is all about – recognizing our missteps and learning from them.

By stepping into the realm of clear and simple language, you’re not just making a stylistic choice; you’re embracing a smarter way of communicating. You’re saying, “Hey, I respect my audience enough to give them the good stuff without the fluff!” It’s about making your message accessible, impactful, and, dare I say, a little bit genius.

Now, I know change can be scary, but remember, it’s also exhilarating! It’s the catalyst for growth and the gateway to new possibilities. By putting down that thesaurus and opting for straightforward communication, you’re opening up a world of opportunities. You’re building bridges, fostering connections, and laying the groundwork for success.

Think about it – wouldn’t you rather be the person who lights up the room with clarity and insight instead of the one who leaves everyone scratching their heads? It’s a no-brainer! By embracing simplicity, you’re stepping into your power and showcasing your true genius.

So, here’s my call to action, the final nudge to get you moving in the right direction. Let’s ditch the jargon, cut through the noise, and start communicating with purpose and clarity. Let’s be the people who inspire change, who value understanding over impressing, and who prioritize connection over complexity.

It’s not about downplaying your intelligence; it’s about amplifying your message. It’s about making a conscious choice to be clear, concise, and compelling. Remember, simplicity is the ultimate sophistication, and by cutting the crap, you’re well on your way to sounding like a true genius in the business world.

About the Author: Geoffrey Byers
Geoffrey is one of the world's foremost Designers. He is also a Serial Entrepreneur, Author, Speaker, and Mad Scientist. Hypothesis-Driven experimentation is his love language.