Once upon a time, I was the hotshot designer for this tech startup, right? I was head over heels in love with my own work, crafting this app that looked like Picasso and Da Vinci collaborated on it. It was sleek, it was cutting-edge, and it was as intuitive as a Rubik’s Cube. Yeah, you heard me. The day we launched, user numbers were tanking like a lead balloon. Lesson learned, folks—functionality can’t play second fiddle to aesthetics. Beauty may be skin deep, but ugliness goes clear to the bone when your design sucks at doing its job.

You ever find yourself staring at something drop-dead gorgeous but as useful as a chocolate teapot? Yeah, you know what I’m talking about—like that influencer who always poses with bowls of ‘unicorn food’ that probably taste like cardboard. You look at it, and a voice in your head screams, “What’s the freaking point?” Well, kick back, sip some coffee (or a mocktail, if that’s more your speed), and put on your thinking caps, my design-savvy compadres, ’cause that’s the big ol’ question we’re gonna dive into today.

Look, let’s get this straight—I’m not saying aesthetics are some throwaway nonsense. Heck no. Aesthetics play a vital role in capturing attention. That’s branding 101, baby. But here’s the catch: if your product only looks good but can’t do its job, you’re setting yourself up for a dive, and not the good cliff-diving kind. It’s like marrying someone just for their looks—superficial attraction can only get you so far. When the rubber meets the road, you gotta ask yourself: Does this thing do what it’s supposed to? Does it solve a problem? Does it make anyone’s life better, easier, or more interesting?

I see a lot of you nodding, but don’t get comfy. We’re just getting started. We’re gonna dig into why we’re all suckers for beautiful things (even when we shouldn’t be), talk some real talk about the fundamentals of design, and even unravel the psychology behind why we freaking love stuff that just works. And, oh boy, we’re going to look at the marriage between form and function, ’cause when those two get along, it’s like peanut butter and jelly—divine!

So, stick around. Whether you’re a seasoned designer, an aspiring entrepreneur, or someone who just enjoys marveling at good (and bad) designs, I promise there’s gonna be something here to tickle your brain cells.

The Danger of Being Skin-Deep

Let’s rap about the age-old human tendency to be smitten with all things pretty. Come on, don’t play coy; you know exactly what I’m talking about. Our eyes are like magnets to Instagrammable food, shiny gadgets, or those high heels that look as if they were designed by the gods but actually feel like walking on spikes. Aesthetic appeal gets our dopamine flowing, but remember—dopamine’s also what makes slot machines addictive. Yeah, let that sink in.

Point numero uno: we all love eye candy. Hey, I’ve been there, staring at some psychedelic sushi that looks bomb in photos but tastes like a rubber tire. Or what about those stunning but torturous high heels? Ever tried walking in those beauties for an extended period? Hell-to-the-no! We’re naturally inclined to reach for the things that look pleasing to the eye. The catch is that not everything that glitters is gold. Sometimes it’s just glitter, and you can’t build a long-lasting anything on a foundation of glitter.

Which segues nicely into point two: the often flawed thinking that “if it’s beautiful, it must be better.” Man, if I had a dollar for every time someone bought into that notion, I’d own a small country. This idea is a mind-trap, like quicksand for your rational thinking. Just because something is prettier doesn’t mean it’s going to serve you or your customers better. Remember that sleek app I designed? A visual masterpiece, but a user experience disaster. That’s a one-way ticket to Uninstalls-ville, population: your app. A beautiful facade can mask a multitude of sins, but eventually, the truth comes out, and it isn’t always pretty.

Here’s a pro tip: stop equating beauty with quality. You can have a visually engaging product that’s also a piece of junk. In the words of the late, great Maya Angelou, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” If your product makes people feel frustrated, they’re gonna bail, no matter how damn gorgeous it looks.

I’m not here to poo-poo on aesthetics. Far from it. Aesthetics are your foot in the door, your first impression. They’re what get your audience to stop scrolling and pay attention in the first place. But, and this is a big ol’ BUT, if you don’t deliver on the promise that your aesthetics make, you’re gonna lose that attention faster than a cat chasing a laser dot. And once you lose trust, well, good luck getting it back.

“Does it Work?” — The Question That Really Matters

Alright, we’ve danced around the pretty stuff, but let’s get real: the core question in design, the one that could make or break your project, is “Does it work?” No joke. This question is like the North Star guiding you through a jungle of subjectivity and opinion. Ignore it, and you might end up with an impressive-looking masterpiece that has the functional value of a chocolate teapot. Yeah, we’ve all been there.

Now, let’s unpack this, shall we? The reason you’re designing something in the first place is to solve a problem. Let’s get that straight. You’re not just throwing paint on a canvas and calling it revolutionary; you’re essentially making someone’s life easier, better, or more enjoyable. Think of yourself as a problem-solving superhero. Your superpower? Making stuff that actually works.

When you’re laser-focused on functionality, you’re basically putting yourself in your customer’s shoes. What are their pain points? What can make their day slightly less of a slog? Answering these questions sets the stage for a product that won’t just gather dust on a shelf. For instance, you might design a water bottle that looks like it’s straight outta Star Trek but leaks like a sieve. It may be cool for about five seconds, until the user ends up with a puddle of water in their bag. You’ve got a beautiful failure on your hands, my friend.

What I want you to get, down to your bones, is that the measure of good design isn’t how it looks, but how it works. I’ve seen too many creatives get swept away in the aesthetics, completely overlooking the ‘does it work?’ part. That’s akin to building a castle on quicksand. It might look majestic for a moment, but it’s gonna sink faster than your hopes of being a Spotify chart-topper.

Listen up, designing something that works isn’t just about preventing a leaky water bottle or a confusing app. It’s about integrity. It’s about creating something that can be trusted. When you make something that works as promised, you’re building a relationship with your customer. They come to see your brand, your product, as reliable. It’s like in friendships; we stick with people who’ve got our backs, not just those who dress nice.

So, when it comes to your next design project, before you go gallivanting down the rabbit hole of aesthetics, stop. Take a moment to really dig into the problem you’re solving. Be relentless in asking yourself, “Does it work?” Nail that, and you’ve got yourself a rock-solid foundation for a product that’s not just eye-catching, but life-enhancing. That’s the stuff legends are made of.

The Psychology Behind Functionality

If you want to be the Don Draper of design without the personal drama, you’ve got to get into people’s heads. I’m talking about understanding the psychology of why we love things that actually work. It’s not rocket science; it’s just tapping into basic human needs and quirks.

First off, there’s an emotional high when something works as expected. Think about the first time you bought a gadget and it did exactly what it promised. No hiccups, no need to whip out the user manual or Google the dang thing. It’s almost like falling in love. Suddenly you’re in this euphoric mood because life just got a bit easier. You see, something functional makes us feel in control, and who doesn’t want to feel like the master of their universe?

That high you get isn’t trivial—it’s trust being built. Over time, as a product continues to deliver on its promises, that trust solidifies into a strong relationship between the customer and the product or brand. And let’s be honest, in a world filled with endless choices, trust is the X-factor that keeps people coming back.

Alright, so you might be thinking, “Geoffrey, but what about that love-at-first-sight thing with a beautiful design?” Sure, something stunning might capture attention, but that’s like infatuation. It’s a quick rush. If that good-looking thing doesn’t deliver on the basics, that infatuation turns into disappointment real quick. It’s the difference between being “impressed at first sight” and “love over time.” That initial wow-factor might attract customers, but it’s consistent functionality that makes them stick around for the long haul.

Now, here’s the kicker. People talk. Oh, boy, do they talk. If you’ve made something that’s impressively functional, people will be singing your praises from the rooftops. Word of mouth is the OG social media. And the flip side? Make something that’s all sizzle and no steak, and the same channels that could’ve been your best advertising become a hotbed of rants and bad reviews. Trust me, the internet never forgets.

To sum it up, functionality speaks to a deep-rooted psychological need for reliability and simplicity. It’s what differentiates a one-hit-wonder from an enduring classic. The “does it work” question is deeply tied to how we, as irrational, emotional, and wonderfully complex humans, form attachments. We’re creatures of habit. We like what works, and we stick to it like bees to honey, like dogs to bones, like—well, you get the picture.

So, the next time you’re tinkering with a design, remember: it’s not just about making it pretty or hip or whatever. It’s about making something that satisfies that deep psychological itch for reliability. Do that, and you won’t just have a customer; you’ll have a fan.

Understanding the Problem — The Foundation of Good Design

Look, here’s the deal: If you don’t know what problem you’re solving, then you’re basically shooting arrows in the dark—and no one ever hit a bullseye that way. Understanding the problem is like the crust in a pizza; without it, you’ve just got a gooey mess.

First off, let’s talk about getting to the root of the issue you’re trying to solve. Your best buddies in this investigative phase are going to be user research, surveys, and A/B tests. Yeah, that’s right—homework. Sorry, there’s no shortcut here. You can’t guess what your users want or need based on your personal whims or the latest design trends.

Consider user research the 007-style reconnaissance of your mission. You’re not just looking at what people say they want; you’re observing how they interact with existing solutions, identifying the gaps, and understanding the why behind the what. And for heaven’s sake, don’t think a focus group of your buddies or your mom’s bridge club counts as your user base. Go broad, then go deep.

Now, surveys are another goldmine, but only if you do them right. No leading questions, no ambiguity. You want to be as clear as the Caribbean Sea. And when the data comes rolling in, don’t just skim it—dive in like it’s a treasure trove. Because it is. Data analytics is your friend, not a chore.

A/B testing is like your final exam, your moment of truth. You’ve got two or more variations, and you’re throwing them into the arena to see which one survives. You’re not looking for a gut reaction; you’re looking for actionable data. Which design solved the problem better? If it didn’t, back to the drawing board, my friend.

Alright, you’ve dug deep, you’ve got your data. Now, and only now, should aesthetics come into the picture. Think of aesthetics as the icing on a cake. Would you eat a cake made solely of icing? Well, maybe when you were five, but we’re adults here. The design should enhance the functionality, not replace it. The aesthetics should make the solution more enjoyable, accessible, and memorable—not create a new problem of its own.

In a nutshell, your product’s functionality is its lifeblood. Get that right, and everything else can follow. It’s like setting a strong foundation for a house. If the foundation is shaky, it doesn’t matter how beautiful the curtains are. Solving the problem is your North Star, the guiding light that keeps you from getting lost in the jungle of creative exploration. And once you get that down, then you can play jazz with the aesthetics.

The Art of Combining Form and Function

Let’s get this straight: we’re not throwing aesthetics out of the window here. Design isn’t an either/or situation. It’s not like you have to pick between creating something that’s a masterpiece of function but looks like it was pulled out of a dumpster, or something drop-dead gorgeous that’s as useful as a screen door on a submarine. Nope, the real magic happens when form and function dance together in perfect harmony.

Let’s bring up some hall-of-famers in this category: Apple’s iPhone, Swiss Army knives, and Dyson fans. What do they all have in common? They’re sexy as hell and they work like a charm. Take the iPhone, for instance. You’ve got an interface so sleek it’s like tech velvet, but it also delivers in terms of performance, reliability, and—yep, you guessed it—functionality. It’s the Beyoncé of phones; it can sing, dance, and put on a damn good show.

Now, let’s talk about the Swiss Army knife. Man, if there were an Olympics for multitasking, this little gadget would take home the gold, no contest. It’s compact, it’s efficient, and it’s got a tool for just about everything you can think of. And the design? Iconic. You know a Swiss Army knife when you see one. That’s branding done right, my friends.

And don’t even get me started on Dyson fans. Those things look like they belong in a modern art museum, but they also circulate air like nobody’s business. It’s like having a wind tunnel that doubles as a conversation starter. How cool is that?

So, what’s the endgame? That “Eureka!” moment when you realize you’ve hit the bullseye—you’ve made something that’s both beautiful and functional. You’ve solved a problem, and you’ve done it with style. It’s the design equivalent of a mic drop. When you get to this point, you won’t have to ask if you’ve done a good job; you’ll know it in your gut.

Combining form and function is like a culinary masterpiece. You don’t just want something that looks good on the plate; you want it to explode with flavor when someone takes a bite. It’s about that whole experience, from the first glance to the deep dive into what makes it tick. It’s a multi-sensory journey that leaves people thinking, “Damn, I want more of that.”

In short, don’t settle for average. Strive for that killer combo of form and function. It’s a balancing act, sure, but when you nail it, it’s like hitting a grand slam in the bottom of the ninth. You’re the hero, and you didn’t just look good doing it—you crushed it.

Practical Tips for Focusing on Functionality

By now, you should be sold on the idea that functionality isn’t something you can afford to overlook. If you’re still on the fence, scroll up, amigo. Now let’s get down to brass tacks. How do you make sure that your design isn’t just an Instagram prop, but a legit problem-solver?

First off, let’s address the elephant in the room: “Does it work?” You need to make this your mantra. I’m not saying you need to get it tattooed on your forearm, but hey, if it helps, why the hell not? Whenever you’re sketching out designs or coding up prototypes, this question should be hovering over your head like a hawk eyeing a field mouse.

Now, onto the next point. Let’s be honest—your mom saying your design is great doesn’t count as user validation. Nope, not even if she’s used every iPhone since the original. You need to involve actual users early on in the design process. This isn’t just a nice-to-have; it’s a must-have. Look, no matter how good you are, you’re not the end-user. You’ve got to step out of your own headspace and get that feedback loop going. And I’m not just talking about surveys. Get people to actually use your product and observe how they interact with it. User testing is the bread and butter of functional design, people.

Consider A/B testing to get quantifiable data. Say you have two different layouts for a webpage. You think both are bomb, but you need to know which one makes it easier for people to find what they’re looking for. So you serve both versions and track which one achieves the goal most efficiently. That’s cold, hard data right there, and it doesn’t lie.

The next tip I’ve got is simple but super critical—iterate, iterate, iterate. Your first draft is not your final draft. Remember that. No one spits out perfection in one go. It’s a process. You build, you test, you learn, you tweak. Then you rinse and repeat until you get to that golden ‘Eureka!’ moment.

Lastly, take your ego out of the equation. Your design doesn’t have to prove how clever or creative you are. It has to solve a damn problem. The best designers are the ones who know how to listen—to their team, to the data, to the users. Listening is a superpower in this field.


Functionality isn’t just one element of good design; it IS good design. You can have the most drop-dead gorgeous product on the planet, but if it can’t do what it’s supposed to, it’s just window dressing. You might as well have a Ferrari that can’t start or a designer watch that can’t tell time. What’s the point?

So, what’s the takeaway? Don’t get hypnotized by the siren call of aesthetic allure. The next time you’re sketching out a logo, coding up a website, or building anything, really—hit pause. Ask yourself: Will this solve the problem it’s meant to? Will it make someone’s life easier, better, or more enjoyable? If you can’t give a resounding yes to these questions, then it’s back to the drawing board, buddy.

Your beautiful coffee maker better brew some damn good coffee, or else it’s just a hunk of metal taking up valuable real estate on your countertop. You see, people won’t remember how cool the design was once the allure fades away. What they will remember is how it made their life a bit more convenient, a tad more efficient, or even a smidgen more joyful. That’s the stuff that sticks. That’s the stuff that builds brands and creates legacies.

And here’s the kicker—when you do get it right, when you find that sweet spot between form and function, that’s when the magic happens. It’s like hitting a home run or nailing a perfect harmony. It’s not just a win for you; it’s a win for everyone who interacts with your design. And guess what? That’s when your design stops being just a design. It becomes an experience, an entity, almost like a living, breathing thing. People won’t just like it; they’ll love it. They’ll talk about it, share it, and come back to it time and again. Now tell me, what more could you ask for as a designer?

So, the next time you find yourself lured by the bright lights of dazzling aesthetics, remember—you’re not just an artist. You’re a problem solver, a life enhancer, a frickin’ magician. Your canvas isn’t just to please the eyes, but to make someone’s day a little bit better.

About the Author: Geoffrey Byers
Geoffrey is one of the world's foremost Designers. He is also a Serial Entrepreneur, Author, Speaker, and Mad Scientist. Hypothesis-Driven experimentation is his love language.